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This is a good intro article to online marketing. As you've listed out: it's a combination of a lot of things to have a successful campaign. As a small business owner myself, you have to wear a lot of hats - from operations to marketing. I've been in the online marketing industry for over 7 years now and within that short time, the industry has drastically changed. If you're looking to run a successful online marketing strategy it can be done yourself. But, be prepared to spend a good amount of time doing it. For some SMBs it makes more sense to partner with someone to handle your online marketing. In this case, I'd recommend checking out 630marketing.com. Professional Websites, SEO, PPC - starting at just $199 a month.
This is a good intro article to online marketing. As you've listed out: it's a combination of a lot of things to have a successful campaign. As a small business owner myself, you have to wear a lot of hats - from operations to marketing. I've been in the online marketing industry for over 7 years now and within that short time, the industry has drastically changed. If you're looking to run a successful online marketing strategy it can be done yourself. But, be prepared to spend a good amount of time doing it. For some SMBs it makes more sense to partner with someone to handle your online marketing. In this case, I'd recommend checking out 630marketing.com. Professional Websites, SEO, PPC - starting at just $199 a month.
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